Kahi's Most Popular Multi-Balm

Originally by Devon Abelman: https://www.allure.com/story/multi-balms-korean-beauty-trend

When the pandemic first struck, South Korea quickly adapted to the necessary social distancing with what's called "untact" initiatives. K-pop stars also stopped having in-person concerts and meet-and-greet events in favor of untact events. Multi-use sticks have become so popular in Korea that Glowpick, a Korean beauty product review app, named them as one of the biggest trends of 2021. The nucleus of it was — and continues to be — the Kahi Wrinkle Bounce Multi Balm. This concept trickled down to beauty products, too with the rise of multi balms.

Kahi's Wrinkle Bounce Multi Balm is the next iteration of the portable product. Yi: "For the past 10 years, the Korean beauty market has been very ingredient-centered". The Korean beauty industry appreciates this kind of application, says a licensed Korean aesthetician.

The Kahi's Wrinkle Bounce Multi Balm has anti-inflammatory properties when added to food and Indian medicine. The stick also features a topical version of the central ingredient in Seoul's "skin booster" shot Rejuran: DNA extracted from fish sperm. Product placement in Korean media also helped the multi-balm trend blossom. The Kahi's Wrinkle Bounce Multi Balm truly is a testament to K-beauty's forward-thinking. Kahi's creator says he wanted to provide consumers with an easy way to apply the high-quality ingredients for healthy skin. Surprisingly, Kahi is relatively new to the Korean beauty industry, though.

Product placement in Korean media helped the multi-balm trend blossom. Kim Go Eun slicked the Kahi Multi Balm onto her ever-so-glossy skin during "The King: Eternal Monarch" when she starred in "Yumi's Cells" in 2021. Yi says the brand was set to sell before the pandemic happened. She popped up on my screen with it again when she starred in "Yumi's Cells" in September 2021.